A Guide to Purchasing Apple Stock [2025] Investing in AAPL

Summary

Apple Inc. (AAPL) is one of the most valuable and successful tech companies, known for flagship products like the iPhone and services such as iCloud. To buy AAPL stock, follow these steps:

1. Find a broker;
2. Research the company;
3. Open and fund your account;
4. Place a trade;
5. Monitor your investment.

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Apple Inc. (NASDAQ: AAPL) is a leading global technology company known for its innovative products, including iPhones, MacBooks, iPads, and services like the App Store and iCloud. Having surpassed $3 trillion in market capitalization, it is one of the most valuable publicly traded companies in the world.
Apple stock has undergone five stock splits:

Date
Split Ratio
Cumulative multiple*

8. 28. 2020.
4-for-1
x224

6. 9. 2014.
7-for-1
x56

2. 28. 2005.
2-for-1
x8

21. 6. 2000.
2-for-1
x4

16. 6. 1987.
2-for-1
x4

Apple has been publicly traded since 1980. To buy Apple stock, simply:

Find a broker that lists AAPL stock;
Research the company;
Register and fund your account;
Place a trade;
Monitor your investment.

Step 1: Find a broker

To start investing, you first need to find a reputable online brokerage that offers Apple stock trading. To find a good platform, compare your options based on fees, account minimums, account options, and customer support.
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0% commission on buying stocks – buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

eToro USA is registered with FINRA for securities trading.

30+ million Users worldwide
Get Started
Securities trading offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Finbold.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD

Step 2: Research the company

Before investing in Apple, you need to research the company, paying special attention to its financial health and market position. To get a good start, rely on fundamental analysis to check Apple’s revenue, profit margins, and growth prospects. In addition, technical analysis can help you gauge stock price trends.

Step 3: Fund your account

Once you’ve found a broker, you can register an account. Registration generally involves following a few simple steps and some form of identity verification, which may require submitting valid ID documents. As for the funding, most brokers offer options including:

Bank transfers.
Credit/debit cards.
E-wallets.
Third-party payment systems like PayPal.

Step 4: Place a trade

With funds in your account, follow these steps to buy Apple stock:

Log in to your broker’s platform;
Search for Apple stock using its ticker symbol, AAPL;
Enter the number of shares you want to purchase;
Choose the order type (i.e., market, limit, stop-loss, etc.);
Review the details of your order;
Execute the trade.

Step 5: Monitor your investment

For a successful trade, be sure to regularly monitor Apple’s financial reports, quarterly earnings, press releases, news, etc. The most important performance indicators are, of course, revenue, net income, and market share. In addition, keep a close eye on broader tech industry trends, as well as news regarding Apple’s competitors like Microsoft (MSFT) and Google (GOOGL).

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Pros

Strong brand visibility and loyalty: Apple has a dedicated customer base and high product demand;
Diversified revenue: Apple earns revenue from hardware, software, and cloud services;
Financial stability: Consistently high revenue and profitability;
Dividends: Apple pays a quarterly dividend.

Cons

Strong competition: Apple faces strong competition from tech giants like Google;
Economic sensitivity: Demand for high-end Apple products may decline in periods of economic downturns.
Disclaimer: The content on this site is for informational purposes and should not be considered financial advice. Investing involves risk, and your capital is at risk.

Highly Rated Stock Trading & Investing Platform

Invest in stocks, ETFs, options and crypto

Copy top-performing crypto-traders in real time, automatically.

0% commission on buying stocks – buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

eToro USA is registered with FINRA for securities trading.

30+ million Users worldwide
Get Started
Securities trading offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Finbold.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD