Crypto.com introduces the inaugural multi-million CRO golf award
Crypto.com, a leading cryptocurrency exchange, has announced that it has secured sponsorship for the first-ever major golf tournament. The sponsorship includes a multimillion-dollar purse that will be paid in Cronos (CRO), the native cryptocurrency of Crypto.com. This information was shared with Finbold on Wednesday, November 27.
The tournament, called Crypto.com Showdown, will feature top golfers from the PGA Tour and LIV Golf, including Rory McIlroy, Scottie Scheffler, Bryson DeChambeau, and Brooks Koepka. The event will take place in Las Vegas on December 17, 2024.
Kris Marzalek, the CEO of Crypto.com, stated that this sponsorship is part of the exchange’s ongoing efforts to integrate cryptocurrency with sports. He believes that sports can help fans adopt crypto. Marzalek said, “Crypto.com’s mission is to accelerate the world’s transition to cryptocurrency, and today’s announcement is our latest effort by introducing the world’s first major golf tournament with a purse in CRO cryptocurrency. This is testament to our confidence in the future of the U.S. crypto market and the power of sports to bring fans to the most licensed crypto platform in the world – Crypto.com.”
Bryan Zuriff from BZ Entertainment and Ian Orefice from EverWonder Studio, the creators of Crypto.com Showdown, also expressed their excitement about this partnership. They see it as a transformative moment for both crypto and sports. “With Crypto.com as our title sponsor and a multimillion-dollar prize purse in CRO cryptocurrency, this is a potential blueprint for the future of professional sports,” said Zuriff and Orefice.
Steven Kalifowitz, the Chief Marketing Officer at Crypto.com, highlighted the company’s focus on being the first in various areas. He mentioned their previous sponsorships, such as putting their name on the Crypto.com Arena and being a global sponsor for Formula 1, UFC, and the FIFA World Cup. He added, “Now, we will be the first to host a major golf tournament with the world’s top-ranked players from LIV and the PGA Tour teeing off for a world’s first purse in CRO cryptocurrency.”
Crypto.com’s Showdown is part of their strategy to solidify the cryptocurrency brand by partnering with iconic figures, locations, and events in sports and entertainment.