Melania Meme Coin Has Declined 98% from Its Peak Values
The Melania Meme (MELANIA) Token Collapse
The Melania Meme (MELANIA) token has seen its value decimated since its post-inauguration peak. From a high of $8.4856 on January 20, 2025, the day of President Donald Trump’s inauguration, MELANIA has collapsed to just $0.2062, representing a 97.57% decline. Melania Meme’s market cap has shrunk from $1.631 billion to $173.69 million, erasing over $1.45 billion in paper value as of August 7.
Political and Structural Factors Behind the Implosion
This implosion has been shaped by a mix of political and structural factors. In June 2025, Melania’s team sold $35.7 million worth of tokens, a move that triggered an immediate crash. That sell-off coincided with growing momentum behind the MEME Act and COIN Act, two Democrat-backed bills designed to bar political figures, including members of the Trump family, from launching or profiting from cryptocurrency projects. If passed, these laws could force MELANIA off regulated exchanges, stripping the token of any remaining branding power and curtailing speculative inflows.
The Official Melania Meme is Live!
You can buy $MELANIA now. https://t.co/8FXvlMBhVf
FUAfBo2jgks6gB4Z4LfZkqSZgzNucisEHqnNebaRxM1Ppic.twitter.com/t2vYiahRn6— MELANIA TRUMP (@MELANIATRUMP) January 19, 2025
On-Chain Data and Systemic Risks
On-chain data highlights deeper systemic risks. According to Solscan data, Melania Meme’s supply sits at 1 billion tokens, with the top 10 holders controlling 89.77%. Trading activity paints a similar picture. Over the past three months, SoSoValue data shows sharp spikes in MELANIA token transfers and decentralized exchange activity, but with a consistent decline in buy volume relative to sell-side pressure, with dwindling confidence among retail traders and a lack of institutional support to stabilize the market.
The Broader Trump-Branded Crypto Ecosystem
Despite Melania meme coin’s collapse, the broader Trump-branded crypto ecosystem has held some ground. The Official Trump (TRUMP) token still carries a market cap of $1.74 billion, offering a stark contrast to MELANIA’s freefall.